Everything we do moves a business forward. If it doesn’t, we don’t do it.

OUR STORY

Off Pop Lab isn’t just another agency—it’s a business creation lab built to rewrite the rules. Founded by Tani Renee, a 2024 Grammy-nominated artist, entrepreneur, and cultural architect, Off Pop Lab was born from the fire of experience, turning adversity into opportunity and making sure talent is protected, sharpened, and impossible to ignore.

For nearly two years, Tani worked behind the scenes for a music icon, bringing strategy and innovation to the table—only to see that work taken without credit. That moment wasn’t a setback; it was a wake-up call. Off Pop Lab exists to ensure that entrepreneurs, creatives, and visionaries don’t just participate in industries—they lead them.

Too many businesses fail not because they lack vision, but because they lack the infrastructure to make that vision last. So we built Off Pop Lab—not just to brand businesses, but to engineer how they scale, evolve, and create lasting impact.

We take raw ideas and turn them into brands, business models, and movements that don’t just exist—they redefine industries. Whether it’s launching something new, refining what’s missing, or reinventing what exists, Off Pop Lab is built to move differently, think ahead, and protect what’s yours while building what’s next.

If you’re ready to break patterns, set the standard, and build something that actually works, you’re in the right place.